Return on ideas: a practical guide to making innovation pay
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2007
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | "A Brandgym book"--Cover. - Includes index Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben & |
| Physical Description: | 1 Online-Ressource (xvi, 261 pages) |
| ISBN: | 9781119209157 1119209153 9780470512074 0470512075 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:42Z |
| institution | BVB |
| isbn | 9781119209157 1119209153 9780470512074 0470512075 |
| language | English |
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| physical | 1 Online-Ressource (xvi, 261 pages) |
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| publisher | John Wiley & Sons |
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| spelling | Nichols, David Verfasser aut Return on ideas a practical guide to making innovation pay David Nichols Chichester, England John Wiley & Sons ©2007 1 Online-Ressource (xvi, 261 pages) txt rdacontent c rdamedia cr rdacarrier "A Brandgym book"--Cover. - Includes index Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben & BUSINESS & ECONOMICS / Structural Adjustment bisacsh Brand name products fast Diffusion of innovations fast Product management fast Wirtschaft Product management Brand name products Diffusion of innovations Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-02857-5 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-02857-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209157 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nichols, David Return on ideas a practical guide to making innovation pay BUSINESS & ECONOMICS / Structural Adjustment bisacsh Brand name products fast Diffusion of innovations fast Product management fast Wirtschaft Product management Brand name products Diffusion of innovations |
| title | Return on ideas a practical guide to making innovation pay |
| title_auth | Return on ideas a practical guide to making innovation pay |
| title_exact_search | Return on ideas a practical guide to making innovation pay |
| title_full | Return on ideas a practical guide to making innovation pay David Nichols |
| title_fullStr | Return on ideas a practical guide to making innovation pay David Nichols |
| title_full_unstemmed | Return on ideas a practical guide to making innovation pay David Nichols |
| title_short | Return on ideas |
| title_sort | return on ideas a practical guide to making innovation pay |
| title_sub | a practical guide to making innovation pay |
| topic | BUSINESS & ECONOMICS / Structural Adjustment bisacsh Brand name products fast Diffusion of innovations fast Product management fast Wirtschaft Product management Brand name products Diffusion of innovations |
| topic_facet | BUSINESS & ECONOMICS / Structural Adjustment Brand name products Diffusion of innovations Product management Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209157 |
| work_keys_str_mv | AT nicholsdavid returnonideasapracticalguidetomakinginnovationpay |