The stakeholder balance sheet: profiting from really understanding your market
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Bibliographic Details
Main Author: Suntook, Farrokh (Author)
Format: Electronic eBook
Language:English
Published: Chichester, England Wiley ©2008
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Includes bibliographical references (pages 293-297) and index
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers)
Physical Description:1 Online-Ressource (xxiv, 310 pages)
ISBN:9781119206132
1119206138
9780470740590
0470740590

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