The annual campaign - Daubert, Erik J. (Wiley, 2009)
Includes index
Expert advice for building and managing a well-run annual support campaign of a nonprofit organization. Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual support campa