Market research handbook:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Chichester, West Sussex, England
John Wiley & Sons
©2007
|
| Edition: | 5th ed. , edited by Mario van Hamersveld, Cees de Bont |
| Series: | ESOMAR world research publication
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Revised edition of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998 Includes bibliographical references and index The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an |
| Physical Description: | 1 Online-Ressource (xxvi, 627 pages) |
| ISBN: | 9781119208044 1119208041 047051793X 9780470517932 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an | ||
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Record in the Search Index
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. , edited by Mario van Hamersveld, Cees de Bont |
| format | Electronic eBook |
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| id | DE-604.BV043391280 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:41Z |
| institution | BVB |
| isbn | 9781119208044 1119208041 047051793X 9780470517932 |
| language | English |
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| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xxvi, 627 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2007 |
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| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | ESOMAR world research publication |
| spelling | Market research handbook 5th ed. , edited by Mario van Hamersveld, Cees de Bont Chichester, West Sussex, England John Wiley & Sons ©2007 1 Online-Ressource (xxvi, 627 pages) txt rdacontent c rdamedia cr rdacarrier ESOMAR world research publication Revised edition of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998 Includes bibliographical references and index The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Marktonderzoek gtt Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s 1\p DE-604 Hamersveld, Mario van Sonstige oth Bont, Cees de Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-51768-0 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208044 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Market research handbook BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Marktonderzoek gtt Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Market research handbook |
| title_auth | Market research handbook |
| title_exact_search | Market research handbook |
| title_full | Market research handbook |
| title_fullStr | Market research handbook |
| title_full_unstemmed | Market research handbook |
| title_short | Market research handbook |
| title_sort | market research handbook |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Marktonderzoek gtt Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Marketing research Marktonderzoek Wirtschaft Marktforschung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208044 |
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