Eating the big fish: how challenger brands can compete against brand leaders
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
©2009
|
| Ausgabe: | 2nd ed., [rev. & expanded] |
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references (pages 315-319) and index EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information |
| Beschreibung: | 1 Online-Ressource (xxiv, 336 pages) |
| ISBN: | 9781118257944 1118257944 9780470409978 0470409975 9780470409954 0470409959 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed., [rev. & expanded] |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:38Z |
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| isbn | 9781118257944 1118257944 9780470409978 0470409975 9780470409954 0470409959 |
| language | English |
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| spelling | Morgan, Adam Verfasser aut Eating the big fish how challenger brands can compete against brand leaders Adam Morgan 2nd ed., [rev. & expanded] Hoboken, N.J. Wiley ©2009 1 Online-Ressource (xxiv, 336 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 315-319) and index EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast New products fast Product management fast Marketing gtt Merknamen gtt Merkartikelen gtt Concurrentie gtt Wirtschaft Product management Brand name products / Management New products Markenpolitik (DE-588)4144679-3 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Produktmanagement (DE-588)4125960-9 s Neues Produkt (DE-588)4171552-4 s 1\p DE-604 Produktpolitik (DE-588)4134655-5 s Markenpolitik (DE-588)4144679-3 s Wettbewerbsstrategie (DE-588)4200234-5 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-23827-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-23827-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257944 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Morgan, Adam Eating the big fish how challenger brands can compete against brand leaders BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast New products fast Product management fast Marketing gtt Merknamen gtt Merkartikelen gtt Concurrentie gtt Wirtschaft Product management Brand name products / Management New products Markenpolitik (DE-588)4144679-3 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4134655-5 (DE-588)4125960-9 (DE-588)4037584-5 (DE-588)4200234-5 (DE-588)4171552-4 |
| title | Eating the big fish how challenger brands can compete against brand leaders |
| title_auth | Eating the big fish how challenger brands can compete against brand leaders |
| title_exact_search | Eating the big fish how challenger brands can compete against brand leaders |
| title_full | Eating the big fish how challenger brands can compete against brand leaders Adam Morgan |
| title_fullStr | Eating the big fish how challenger brands can compete against brand leaders Adam Morgan |
| title_full_unstemmed | Eating the big fish how challenger brands can compete against brand leaders Adam Morgan |
| title_short | Eating the big fish |
| title_sort | eating the big fish how challenger brands can compete against brand leaders |
| title_sub | how challenger brands can compete against brand leaders |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast New products fast Product management fast Marketing gtt Merknamen gtt Merkartikelen gtt Concurrentie gtt Wirtschaft Product management Brand name products / Management New products Markenpolitik (DE-588)4144679-3 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products / Management New products Product management Marketing Merknamen Merkartikelen Concurrentie Wirtschaft Markenpolitik Produktpolitik Produktmanagement Markenartikel Wettbewerbsstrategie Neues Produkt |
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