Development communication: reframing the role of the media
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Bibliographic Details
Main Author: McPhail, Thomas L. (Author)
Format: Electronic eBook
Language:English
Published: Chichester, U.K. Wiley-Blackwell 2009
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Includes bibliographical references (pages 211-234) and index
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow
Physical Description:1 Online-Ressource (xiii, 239 pages)
ISBN:1282117297
1405187948
1444310739
1444310747
9781282117297
9781405187947
9781444310733
9781444310740

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