Value-based marketing: marketing strategies for corporate growth and shareholder value
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2008
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index "This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim that it has not had the impact on management that its importance merits because of unclear objectives and weak intellectual foundations." "This book emphasises marketing's contribution to long-term shareholder value creation, which is the governing objective of management today. It explores, at both the strategic and tactical level, how this affects marketing planning, decisions about brands, pricing, communications and distribution." "For marketing professionals, the book provides a clear practical introduction to shareholder value analysis. It gives them the tools to develop the marketing strategies that will create the most value for the business." "For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. Where relevant, case studies and illustrations have been updated."--Jacket |
| Physical Description: | 1 Online-Ressource (xii, 367 pages) |
| ISBN: | 9781119207177 1119207177 9780470741351 047074135X 9780470687635 0470687630 9780470687642 0470687649 |
Staff View
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| 500 | |a "For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. Where relevant, case studies and illustrations have been updated."--Jacket | ||
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:37Z |
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| language | English |
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| spelling | Doyle, Peter Verfasser aut Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle 2nd ed Chichester, England John Wiley & Sons ©2008 1 Online-Ressource (xii, 367 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim that it has not had the impact on management that its importance merits because of unclear objectives and weak intellectual foundations." "This book emphasises marketing's contribution to long-term shareholder value creation, which is the governing objective of management today. It explores, at both the strategic and tactical level, how this affects marketing planning, decisions about brands, pricing, communications and distribution." "For marketing professionals, the book provides a clear practical introduction to shareholder value analysis. It gives them the tools to develop the marketing strategies that will create the most value for the business." "For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. Where relevant, case studies and illustrations have been updated."--Jacket Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Corporations / Valuation fast Marketing / Management fast Wirtschaft Marketing / Management Corporations / Valuation Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Shareholder-Value-Analyse (DE-588)4353913-0 gnd rswk-swf Shareholder-Value-Analyse (DE-588)4353913-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Wertorientiertes Management (DE-588)4776793-5 s 3\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-77314-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-77314-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207177 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doyle, Peter Value-based marketing marketing strategies for corporate growth and shareholder value Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Corporations / Valuation fast Marketing / Management fast Wirtschaft Marketing / Management Corporations / Valuation Wertorientiertes Management (DE-588)4776793-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd |
| subject_GND | (DE-588)4776793-5 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4353913-0 |
| title | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_auth | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_exact_search | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_full | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_fullStr | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_full_unstemmed | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_short | Value-based marketing |
| title_sort | value based marketing marketing strategies for corporate growth and shareholder value |
| title_sub | marketing strategies for corporate growth and shareholder value |
| topic | Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Corporations / Valuation fast Marketing / Management fast Wirtschaft Marketing / Management Corporations / Valuation Wertorientiertes Management (DE-588)4776793-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd |
| topic_facet | Marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Corporations / Valuation Marketing / Management Wirtschaft Wertorientiertes Management Marketingstrategie Shareholder-Value-Analyse |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207177 |
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