Doyle, P. (2008). Value-based marketing: Marketing strategies for corporate growth and shareholder value (2nd ed.). John Wiley & Sons.
Chicago Style (17th ed.) CitationDoyle, Peter. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. 2nd ed. Chichester, England: John Wiley & Sons, 2008.
MLA (9th ed.) CitationDoyle, Peter. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. 2nd ed. John Wiley & Sons, 2008.
Warning: These citations may not always be 100% accurate.