Market research best practice: 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Chichester, England
Wiley
©2007
|
| Series: | ESOMAR world research publication
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice |
| Physical Description: | 1 Online-Ressource (xxxv, 678 pages) |
| ISBN: | 9781119208815 1119208815 9780470319550 0470319550 1280838817 9781280838811 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9781119208815 1119208815 9780470319550 0470319550 1280838817 9781280838811 |
| language | English |
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| spelling | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR edited by Peter Mouncey, Frank Wimmer Chichester, England Wiley ©2007 1 Online-Ressource (xxxv, 678 pages) txt rdacontent c rdamedia cr rdacarrier ESOMAR world research publication Includes bibliographical references and index MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s 1\p DE-604 Mouncey, Peter Sonstige oth Wimmer, Frank Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-06527-3 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-06527-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208815 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR |
| title_auth | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR |
| title_exact_search | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR |
| title_full | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR edited by Peter Mouncey, Frank Wimmer |
| title_fullStr | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR edited by Peter Mouncey, Frank Wimmer |
| title_full_unstemmed | Market research best practice 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR edited by Peter Mouncey, Frank Wimmer |
| title_short | Market research best practice |
| title_sort | market research best practice 30 visions for the future a compilation of discussion papers case studies and methodologies from esomar |
| title_sub | 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Marketing research Wirtschaft Marktforschung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208815 |
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