Branding governance: a participatory approach to the brand building process
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2007
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| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references (pages 245-263) and index |
| Physical Description: | 1 Online-Ressource (xii, 276 pages) |
| ISBN: | 9781119209126 1119209129 9780470511695 0470511699 |
Staff View
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Record in the Search Index
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| author | Ind, Nicholas |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043386367 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9781119209126 1119209129 9780470511695 0470511699 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028804951 |
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| physical | 1 Online-Ressource (xii, 276 pages) |
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| publishDate | 2007 |
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| publisher | John Wiley & Sons |
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| spelling | Ind, Nicholas Verfasser aut Branding governance a participatory approach to the brand building process Nicholas Ind and Rune Bjerke Chichester, England John Wiley & Sons ©2007 1 Online-Ressource (xii, 276 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 245-263) and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft Product management Brand name products Bjerke, Rune Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-03075-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-03075-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209126 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ind, Nicholas Branding governance a participatory approach to the brand building process BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft Product management Brand name products |
| title | Branding governance a participatory approach to the brand building process |
| title_auth | Branding governance a participatory approach to the brand building process |
| title_exact_search | Branding governance a participatory approach to the brand building process |
| title_full | Branding governance a participatory approach to the brand building process Nicholas Ind and Rune Bjerke |
| title_fullStr | Branding governance a participatory approach to the brand building process Nicholas Ind and Rune Bjerke |
| title_full_unstemmed | Branding governance a participatory approach to the brand building process Nicholas Ind and Rune Bjerke |
| title_short | Branding governance |
| title_sort | branding governance a participatory approach to the brand building process |
| title_sub | a participatory approach to the brand building process |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft Product management Brand name products |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Product management Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209126 |
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