Scenarios in marketing: from vision to decision
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chichester, England Wiley ©2006
Schlagworte:
Online-Zugang:FRO01
UBG01
URL des Erstveröffentlichers
Beschreibung:Includes bibliographical references and index
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics
Beschreibung:1 Online-Ressource (xv, 227 pages)
ISBN:9780470666265
0470666269
9780470058589
0470058587
1280838663
9781280838668

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