Scenarios in marketing: from vision to decision
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
©2006
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics |
| Beschreibung: | 1 Online-Ressource (xv, 227 pages) |
| ISBN: | 9780470666265 0470666269 9780470058589 0470058587 1280838663 9781280838668 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9780470666265 0470666269 9780470058589 0470058587 1280838663 9781280838668 |
| language | English |
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| physical | 1 Online-Ressource (xv, 227 pages) |
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| spelling | Scenarios in marketing from vision to decision edited by Gill Ringland and Laurie Young Chichester, England Wiley ©2006 1 Online-Ressource (xv, 227 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics Marketing BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Wirtschaft Marketing / Management Strategic planning Szenario (DE-588)4194332-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingstrategie (DE-588)4120697-6 s Szenario (DE-588)4194332-6 s 2\p DE-604 Ringland, Gill Sonstige oth Young, Laurie Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-03272-3 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-03272-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9780470666265 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scenarios in marketing from vision to decision Marketing BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Wirtschaft Marketing / Management Strategic planning Szenario (DE-588)4194332-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4194332-6 (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Scenarios in marketing from vision to decision |
| title_auth | Scenarios in marketing from vision to decision |
| title_exact_search | Scenarios in marketing from vision to decision |
| title_full | Scenarios in marketing from vision to decision edited by Gill Ringland and Laurie Young |
| title_fullStr | Scenarios in marketing from vision to decision edited by Gill Ringland and Laurie Young |
| title_full_unstemmed | Scenarios in marketing from vision to decision edited by Gill Ringland and Laurie Young |
| title_short | Scenarios in marketing |
| title_sort | scenarios in marketing from vision to decision |
| title_sub | from vision to decision |
| topic | Marketing BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Wirtschaft Marketing / Management Strategic planning Szenario (DE-588)4194332-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing BUSINESS & ECONOMICS / Green Business Marketing / Management Strategic planning Wirtschaft Szenario Marketingstrategie Aufsatzsammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9780470666265 |
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