Alliance brand: fulfilling the promise of partnering
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2006
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references (pages 357-362) and index Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success |
| Physical Description: | 1 Online-Ressource (xxxii, 376 pages) |
| ISBN: | 9781119208990 1119208998 0470035307 9780470035306 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:29Z |
| institution | BVB |
| isbn | 9781119208990 1119208998 0470035307 9780470035306 |
| language | English |
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| publisher | John Wiley & Sons |
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| spelling | Darby, Mark Verfasser aut Alliance brand fulfilling the promise of partnering Mark Darby Chichester, England John Wiley & Sons ©2006 1 Online-Ressource (xxxii, 376 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 357-362) and index Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Strategic alliances (Business) fast Wirtschaft Strategic alliances (Business) Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategische Allianz (DE-588)4274322-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Strategische Allianz (DE-588)4274322-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-03218-3 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-03218-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Darby, Mark Alliance brand fulfilling the promise of partnering BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Strategic alliances (Business) fast Wirtschaft Strategic alliances (Business) Unternehmen (DE-588)4061963-1 gnd Strategische Allianz (DE-588)4274322-9 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4274322-9 |
| title | Alliance brand fulfilling the promise of partnering |
| title_auth | Alliance brand fulfilling the promise of partnering |
| title_exact_search | Alliance brand fulfilling the promise of partnering |
| title_full | Alliance brand fulfilling the promise of partnering Mark Darby |
| title_fullStr | Alliance brand fulfilling the promise of partnering Mark Darby |
| title_full_unstemmed | Alliance brand fulfilling the promise of partnering Mark Darby |
| title_short | Alliance brand |
| title_sort | alliance brand fulfilling the promise of partnering |
| title_sub | fulfilling the promise of partnering |
| topic | BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Strategic alliances (Business) fast Wirtschaft Strategic alliances (Business) Unternehmen (DE-588)4061963-1 gnd Strategische Allianz (DE-588)4274322-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Strategic alliances (Business) Wirtschaft Unternehmen Strategische Allianz |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990 |
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