Alliance brand fulfilling the promise of partnering - Darby, Mark (John Wiley & Sons, 2006)
Includes bibliographical references (pages 357-362) and index
Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success