The brand innovation manifesto: how to build brands, redefine markets and defy conventions
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2006
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| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references (pages 289-293) and index |
| Physical Description: | 1 Online-Ressource (xvii, 310 pages) |
| ISBN: | 9781119209324 1119209323 0470029838 9780470029831 0470027517 9780470027516 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:29Z |
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| isbn | 9781119209324 1119209323 0470029838 9780470029831 0470027517 9780470027516 |
| language | English |
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| spelling | Grant, John Verfasser aut The brand innovation manifesto how to build brands, redefine markets and defy conventions John Grant Chichester, England John Wiley & Sons ©2006 1 Online-Ressource (xvii, 310 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 289-293) and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Psychological aspects fast Brand name products / Social aspects fast Branding (Marketing) fast Consumer behavior fast Lifestyles / Economic aspects fast Gesellschaft Psychologie Wirtschaft Brand name products / Social aspects Brand name products / Psychological aspects Branding (Marketing) Lifestyles / Economic aspects Consumer behavior https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209324 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Grant, John The brand innovation manifesto how to build brands, redefine markets and defy conventions BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Psychological aspects fast Brand name products / Social aspects fast Branding (Marketing) fast Consumer behavior fast Lifestyles / Economic aspects fast Gesellschaft Psychologie Wirtschaft Brand name products / Social aspects Brand name products / Psychological aspects Branding (Marketing) Lifestyles / Economic aspects Consumer behavior |
| title | The brand innovation manifesto how to build brands, redefine markets and defy conventions |
| title_auth | The brand innovation manifesto how to build brands, redefine markets and defy conventions |
| title_exact_search | The brand innovation manifesto how to build brands, redefine markets and defy conventions |
| title_full | The brand innovation manifesto how to build brands, redefine markets and defy conventions John Grant |
| title_fullStr | The brand innovation manifesto how to build brands, redefine markets and defy conventions John Grant |
| title_full_unstemmed | The brand innovation manifesto how to build brands, redefine markets and defy conventions John Grant |
| title_short | The brand innovation manifesto |
| title_sort | the brand innovation manifesto how to build brands redefine markets and defy conventions |
| title_sub | how to build brands, redefine markets and defy conventions |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Psychological aspects fast Brand name products / Social aspects fast Branding (Marketing) fast Consumer behavior fast Lifestyles / Economic aspects fast Gesellschaft Psychologie Wirtschaft Brand name products / Social aspects Brand name products / Psychological aspects Branding (Marketing) Lifestyles / Economic aspects Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products / Psychological aspects Brand name products / Social aspects Branding (Marketing) Consumer behavior Lifestyles / Economic aspects Gesellschaft Psychologie Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209324 |
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