Influencer marketing for dummies:
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
[2016]
|
| Series: | For Dummies
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| Subjects: | |
| Online Access: | Kurzbeschreibung Inhaltsverzeichnis |
| Item Description: | Auf dem Umschlag: Learn to: find influencers: it's not just a numbers game or a "Who's who" of social media; engage with influencers once you've found them; recognize the best practices of influencer marketing and outreach |
| Physical Description: | xv, 263 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119114093 |
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MARC
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| 245 | 1 | 0 | |a Influencer marketing for dummies |c by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou |
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| adam_text | Contents at a Glance Փ @ 0 © 0 © 0. © 9 0 0 9 $ v 0 0 0 0 0 0 Փ0 0 Փ m 0 0 0 ф о Փ՜Ջ՚Ջ՚Փ 9 О О 9 О Є 0 0 О 0 0 9 О О Introduction...... ........... ...... . 1 Part I: Getting Started uiïth Influencer Marketing......... 5 Chapter 1: Influencer Marketing 101........................................................ ................. 7 Chapter 2: Digging Deeper into Influencer Marketing.................................... .........25 Part II: Identifying Influences....................... ..... . ЗЎ Chapter 3: The Best Influencera: The Power of Women on Your Bottom Line.......41 Chapter 4: The New Rules of Engagement....................... ...................................... ..51 Chapter 5: Outsourcing Influencer Marketing.................................... .....................65 Part III: The Main Platforms for Influencer Marketing....... .............. ................ . 71 Chapter 6; Blog Influencera......................................................................................73 Chapter 7: Instagram Influencera.................. ....................................................... ....89 Chapter 8: Twitter Influencera......................................................... ...................... 103 Chapter 9: Facebook Influencera.......................................................................... ..117 Chapter 10: Pinterest Influencera.......................................................................... 127 Chapter 11: Video Influencera.................................................... 139 Part W: Measuring four Success......... . 153 Chapter
12: Meeting Metrics.............................................................................. .... 155 Chapter 13: Integrating Influencer Marketing with Your Sales Funnel.................167 Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing............ ................. .....................................................................175 Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns.................. 185 Part V: Creating Stettar Influencer Marketing Campaigns.......................... 193 Chapter 16: The Six Secrets to Influencer Marketing Success.............................. 195 Chapter 17: Putting It All Together.............. .......................................................... 207 Chapter 18: Five Pros Doing It Right...................................................................... .215
w Influencer Marketing For Dummies—_____ ____________________________ Part Vi: The Part of Tens.......................................... 225 Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail.................... ....... 227 Chapter 20: Ten Online Resources for Influencer Marketing Information............237 Appendix: Federat Trade Commission Guidelines......... 2ՀՅ index,........................ ................. ........................... 2Ц9 ; )
Table of Contents ©:« ® Փ G G S ■ 0 Џ Ф‘Є Ф $ 9՝Џ Introduction ....................... «.................. ............................................................................ ............................................................................ 1 About This Book..................... .................................................................. 1 Foolish Assumptions........................... ................ ......................................2 Icons Used in This Book........................... ................................................2 Beyond the Book......................................... ......... .................... ................2 Where to Go from Here................................... .................;..... .................. 3 Part I: Getting Started With Influencer Marketing.,... Chapter 1: Influencer Marketing 101...... ................. 5 .............7 Defining Influencer Marketing.............. ....7 Identifying the Primary Influencer Platforms........................ ...... .............9 Blogs............ .........ľ........................... ¿1. .... .-..і......՛., ....՛............... .....‘..... 9 Instagram................................ ...... .................... ..... ...... ................10 Twitter..................... 10 Facebook..................................................v.;.....................;..;.... ....... 11 Pinterest........................................................................................... H Video.............................. 12 Engaging Stellar Influences............... ...13
Start with women........................ ................. .................................13 Find people who create great content.......................................... 13 Perfect your pickup......... ..................................................... .........14 Sign a contract............................. .................. ................................15 Pay influencera for their time and effort........................................ 15 Outsource your influencer marketing to a marketing firm........... 16 Measure the right stuff...................... ................. .......... .................16 Making Influencer Marketing Work for You.......................................... ..17 If you’re an established consumer brand......................................17 Leveraging your advantages...................................................18 Avoiding common mistakes..........................................:........ 18 Finding an approach that works for you........................... ...19 If you’re a small to midsize consumer brand................................ 20 Leveraging yoiir advantages.............................. 20 Avoiding common mistakes................. 21 ՝ Finding an approach that works for youi..............................22 If you’re a startup brand ..................................................................22 Leveraging your advantages...........^.;.;...................... ....22 Avoiding common mistakes........................................ .....23 Finding an approach that works for you............ ................. 23
ті Influencer Marketing For Dummies Chapter 2: Digging Deeper into Influencer Marketing...................... 25 A Brief History of Marketing and Public Relations..................................25 In the beginning was the word: The purpose of public relations................................. .......................................... 26 Word of mouth: The holy grail of marketing.....;.......................... 26 Enter social media: Take it to the people!....... .......................... 27 Thé Beginning of Influencer Marketing.................!.................. ......... ...... 30 What influencer marketing is. . . . . . . . . ............V.;......... . . . . . . . . . . . . . . . . . . . . . . . . . 30 What influencer marketing is not................... ...!........................... .32 Influencer marketing is not a commercial............................ 32 ......... Influencer marketing is not pay-for-play...... ........................33 Diving In: The Present Landscape of Influencer Marketing.........;....... . 34 Paid, Owned, Earned: A Messy Media Landscape...................................35 Paid media................ ....................................... ...... ....................... 36 • Owned media!.................і..... ...... .................. ...................... ....:..... 37 Earned media................................................................................... 37 The Exciting Future of Influencer Marketing.........................!......... ....... 38 Part II: Iden tifain# Infruencers.... .................... ...........39 Chapter 3: The
Best Influences: The Power of Women on Your Bottom Line............................................... ............................ 41 Women Rule the Household............................. ...................................... 41 Women drive purchasing decisions...............................................42 Women trust other women........................................ 43 Women Rule Social Media................................................ ...................... 44 Women Rule Social Trends..........................і..:.....:................................. 47 Mobile............................... 47 Brand interaction.................... 48 Visual media .............. ........ ....................!.......!........ ..................... 49 Chapter 4: The New Rules of Engagement.. .................. .........51 Communicating Like a Pro.................................. ....................................51 Making your communication personal........ ......... ........... .............52 Making your offer compelling........................................................53 Offering free stuff............ ..... ................................................53 Offering status.............................................................;......... 53 Offering creative freedom............ 54 Keeping it real: Do’s and don’ts........................ ..... ...................... 55 Upping Your Game: Creating an Influencer Contract..................... ....... 56 Setting expectations.............. 57 Controlling what you need to
control............................................ 57
;.................■ ................. ·______ Tahle of Contents Protecting yourself and your brand................. ............................... 58 Avoiding problem influencera ;. .......................................58 Knowing what to include in a contract ................................. 59 Compensating Influence« Fairly........ ......................................... 59 Understanding why you need to pay influencers...........................60 Avoiding compensation pitfalls.............. ......................... ............ . 60 Calculating Influencer payments with traffic and engagement metrics............ ............. ..................................61 Tying influencer payments to click performance or revenue........;...............i....................;;...i......^.....;................... 61 Looking at the going rates for influencers............... ....................... 62 Chapter 5: Outsourcing Influencer Marketing .. . ....... ........ 65 So, You Want to Hire an Influencer Marketing Agency........................... 65 May I bprrow your relationships?............... ....................................66 How; it works: Self-service versus full-service................................ 67 1 3 control: When self-service platforms rock..................... 67 Just make it happen: Getting someone else to Deciding Which Type of Agency Is Right for You....................................68 One-Off Events versus Continuity Campaigns ..........................................69 Making a big splash for maximum effect ................. ....... . 69 Putting in
the hours for a long-term relationship.......................... 70 ParţJIhlhe Jiaiţi^Ptatfâms^.: . , ՜՜· Influencer Marketing........................ ..................... 71 Chapter 6: Blog Influencers .................... ........................................ 73 Recognizing the Role Bloggers Play Today..................... .......... ............. 73 , ,, Finding the Bloggers Who Are Right for Your Brand..... ......................... 74 Looking at the Details: Content Is King....................... ........... ........... ...... 76 identifying the major types of editorial content............... ............. 77 General/iifestyle........................... 78 Beauty/fashion............... ...................................... ............78 Craft/home....................................................................... 78 Health/fitness....................!............. 79 1 Food...... .....................................................................................79 Setting clear guidelines for bloggers....... .........................................79 V Making sure bloggers make the proper disclosures for transparency......;...........;.......^......,!................. 80 Telling bloggers the message you want communicated abolit your brand............................ 81 Driving engagement with calls tò action................... ...82 Providing photo guidelines..................................................... 82
Հ Influencer Marketing For Dummies ____ ........ ;_______ ______ _________ 1 Sharing Is Caring: Repurposing Content............. ....................................83 Selecting the proper hashtaig.... :......»:....................................... 83 Leveraging commissioned content as sponsored advertising on Facebook „„»»„„»».և.».»..».;»»».;;»».................... 84 Looking at Examples of Great Blogs.».».....»;»»»..»».».............................86 A food blogger: Life Made Simple ».»...»..»»;.»»..............................86 A lifestyle blogger: Bubby and Bean...............................................87 A parenting blogger: A Semi-Delicate Balance.............................. 87 Chapter7:InstagramInfluences .................................. 89 Finding Instagrammers to Share Your Brand Story .··—·......................... 90 Commissioning Custom Editorial Content....... ..................».... ....... ...... 91 Whether to use photos, videos, or both.............1........................... 91 When to use photos;......................և»;»..»»»»»....................... 91 When to use videos......................:.......;...՛.:;............................. 92 When to use hybrid photo-video content.............................92 How to write captivating captions.:.՝..................... ....... »................92 How to choose the right campaign hashtags.................................93 Disclosures for transparency...:.....„»...................... 93 Arranging än Influencer Channel Takeover.......... ..................................93 Organizing an
Instagram Flash Mob.»............ ........ .»».„»».....................94 Putting Together Contests, Giveaways, and Promotions....................... 95 Offering prizes............... 96 Setting eligibility requirements....................... 97 Measuring your contest success..................... ..................... .........97 Hosting an Instagram Photo Challenge....».»..»»;.»».»».»....»»»».»..... 97 Taking Inspiration from Great Instagrammers ........л...............................99 A food Instagrammer: What Jew Wanna Eat................................100 A fashion Instagrammer: Carrie Bradshaw Lied.·.........................100 A beauty Instagrammer: Money Can Buy Lipstick.......................101 Chapter 8: Twitter Influences.... ........................... .............. 103 Seeing What Twitter Has to Offer............ ....... „„.„.»»»».»„..„»............ 103 Finding Twitter Influencera to Start the Conversation......................... 104 Hosting the Best Ever Online Cocktail Party......................................... 105 Deciding on the goal of your party............................................... 106 Choosing a theme for your party.»...............................................106 Setting a date and time for your party..................... ,...................107 Coming up with a party script........................................ ..............107 Creating an RSVP form....... ....»I».».»............ ................................ 109 Offering prizes..............„.„.»„»„»»»„:.... ....... .......... .....................109 Laying down the rules
and regulations................................ ....... 110 Inviting influencera to your party»»»»».»................. ...................110 Promoting the party...»»............................................................... Ill Following up after the party...................».....................................Ill
-Table of Contents ■ Twitter Contests, Giveaways, and Promotions............... ..................... 112 Measuring Your Engagement with Twitter Analytics.......................... 113 . Taking a Look at Some Top Twitter Influences and What They Do Right......................................................... ................;...........113 , ......... A foodie influencer: Krystal’s Kitsch.............................................114 ................A lifestyle influencer: Official PR Girl................ ........................ . 114 A beauty influencer: Blushing Noir................ ..................... ........ 115 An entertainment influencer: Kathy King....................................115 Chapter 9: Facebook Influences....................................................... 117 Seeing What Facebook Has to Offer......................................................117 Working with Influences on Facebook................................................118 Measuring Your Engagement on Facebook........... і..... ............... . 121 Taking a Look at Some Top Facebook Influences and What They Do Right.............................. ...... ..................... ................ 122 A lifestyle influencer: Homemaking Hacks.......................... ........ 122 A food influencer: Self Proclaimed Foodie.......................... ......... 123 A parenting influencer: Mom on the Side l................................... 123 À fashion influencer: April Golightly ............................................124 A DIY influencer: Inspiration for
Moms........................................124 Chapter 10: Pinterest Influences .. .... .................................127 Seeing What Pinterest Is About............................................................. 127 Finding Pinfluencers to Share Your Brand Content..............................129 Commissioning Pinnable Content............... 130 Making the proper disclosures for transparency....................... 131 Optimizing content pins..................................................... .........131 Promoted pins + influencer pins = #winning.................. .............132 Having your influences create Pinterest storyboards............... 133 Leveraging Guest Influences on Your Brand Pin Boards or Group Boards ............................;.‘......i:................... 134 Measuring the Success of Your Pinterest Efforts.................. ...............135 Learning from the Most Creative and Inspirational Pinfluencers....... 136 A foodie pinfluencer: Fake Ginger;......՝.. . ...»’.;. ...............................136 A craft/DIY pinfluencer: Happiness Is Homemade.......................137 A lifestyle pinfluencer: My Life Well Loved.................. ........... 137 A travel pinflüencer: Surf and Sunshine................V......................138 Chapter 11: Video Influencera ............................................................ .139 ■֊՝■· ։ Looking at the Major Players in Video Sharing.....................................139 YouTube...................... ;................... .............................................140 ;s
Vine...l..;...............;.......:.....i..............................................................140 Instågram video.......................... .... ............................................. 141 Snapchat...................................... 142 Meerkat............................................ ..........;...... .......................... 143 Periscope................................................ 144 №
xii Influencer Marketing For Dummies Finding Video Influences to Create and Share Branded Content......... 145 Working with established video platforms....;....:.;»..................... 145 Commissioning sponsored video content »»..·.»»»»»»................. 146 Remembering to make the proper disclosures...».......... ............ 147 Measuring Results................................».»..:»»..».......................... 148 Checking Out the Most Creative Video Influences................. ............ 150 Teen vlogger: Lauren Giraldo.........».».»....»..»..»......................... 150 Millennial vlogģer: Cody Johns ;.»»»»»»»: .......................151 Craft/DIY vlogger: The Kim Six Fix................................ ...............151 • A parenting vlogger: Brett Martin. .............:................. ....;..............152 Part W: Measuring Hour Success..................................... . 153 Chapter 12: Meeting Metrics................................................................155 How Influencer Marketing Can Help Your Business............. ...............155 Setting goals: No, really, what are you trying to do here?...........156 Matching your program goals to your business goals................ 157 You Get What You Measure: Mètrics Are Mandatory...........................158 Picking the right metrics...............................................................158 What’s the hashtag?...................................... »»».».».... ····...........160 ՛ ՛ Tools of the trade........................................ .................................162.
Benchmarks: A study in patience.................................................163 Once more, with feeling! Adjusting goals and metrics for long-term success„»..».».»....»».„.»».»;;;»;»........................ 164 Interpreting the Data, and Deciding What to Do Next..........................165 Chapter 13: Integrating Influencer Marketing with Your Sales Funnel.............. .......... .......... ................................167 The Sales Funnel: A Funnel of Love..................... ...... ...................... . 168 Your sales cycle and the funnel................. ..................................169 Tell,everyone — or at least the right people! .........................169 Integrating influencer Marketing with the Rest of Your Sales Program............ .................... ........ ..................................172 Chapter 14: Using tlie Type of Marketing You Need: Influencer or Direct Marketing ........................................................... 175 Influencer Marketing versus Direct Marketing: Similarities : and Differences................. ............................................ .՛.................... 176 Direct Marketing: Measuring Data and Deliverables.............................177 Influencer Marketing: Getting the Right People to Talk about You... 179 It’s Not Either/Or: Using Both Influencer and Direct Marketing to Meet Your Goals..................... ...............;......... .............................. 180 Believing Your Results...........................................................................183
Table of Contents Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns ............................................... 185 Testing and Learning as You Go............................................................186 Measuring activity ................. ..............................................186 Counting comments............... .......................................................187 Understanding the Value of Your Influencer Marketing Activity Relative to the Cost.............................................................. 188 Return on investment............ ..... ........ ........................................ 189 Return on engagement................... ..............................................19Ò Measuring the Effect of Influencer Marketing Campaigns....................191 Setting expectations..................... ........ ....................................... 192 Top-heavy leads to happy endings: Seeing why you need a full funnel.............................!.... .....................................192 Part V։ Creating Stellar Influencer Marketing Campaigns... . .... ..................................1ЎЗ Chapter 16: The Six Secrets to Influencer Marketing Success........195 Secret #1: Set Realistic Campaign Goals............................................... 196 What are you trying to achieve?............. .................... ............ 197 How will you assess your achievements?................. .................. 197 How will you achieve your goals?................................................ 198 When
will the campaign run?....................................................... 198 Secret #2: Know Your Audience..................................;.........................199 Who’s talking about you?.......................................................... . 199 Where are they talking about you?............. .................................200 Secret #3: Stay on Message......................................... .......................... 201 Marketing plan = Rocket ship.......................................................201 Messaging = Flight plan................................................................201 Social media = Rocket fuel.............................. .............................202 Secret #4: Be Agile...... .......... ............................T....... ............................202 Secret #5: Recognize the Power of Emotional Stories.......................... 204 Secret #6: You Get What You Measure................................................. 205 Chapter 17: Putting it All Together......................... ............................ 207 Getting Creative and Letting Go............................................ 207 Walking the walk........................................................... ...............208 Are we having fun yet?.................................................................. 208 Dental floss is boring........................................................ ...209 Making dental floss fun....................... 210 Go foriti...................................................... 210 Don’t be cifráid to be real
.............. ......... ............................211 Let the influences influence............................................... 211 mi
Influencer Marketing For Dummies---------------------------------------------------------What If IťAll Goes Wrong?...........,.........................;........................... .......212 Preventing a crisis................ ............................... ...... .................... 212 Managing a crisis (if it happens anyway)...... ;..... ......!................. 214 Chapter Í8: Five Pros Doing It Right........ ........................................ 215 Cáse Study: Ford Fiesta............ ..;............... .................................. ........... 215 What they did..... ............... ....... ....... ............... ......... ..... .............. 215 Why it worked................ ........ ......... ........ ...................................... 216 Case Study: Lay’s Do Us a Flavor......... ................ ................................... 217 What they did.... .................... ............................... ..... .................... 217 Why it worked ...;............ ....... ........... ............................ ................. 218 Case Study: Heineken Coachella Snàpchat........... ................................. 219 What they did................... ......................... .................. ................... 219 Why it worked . ................................................................... ............. 219 Case Study: Blogust............. ......................................... ............................ 220 What they did......... ............. ............. .................... ......................... 220 Why it
worked............................. ..................... ............. ..... ........... 221 Case Study: Always Like a Girl......... ........ ........................ 221 What they did..................................................... ............. ..... ......... 222 Why it worked.................................;....... ........... ................. 222 Part (/I: The Part of fans............... ........................ . 225 Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail..................................................................................... 227 Valuing Numbers More Than People...... ....... ............. ...... ........... ..i.... 227 Pursuing Passively....... ............ ........................ ........ ...... ........ .......... .....228 Measuring the Wrong Stuff (Or No Stuff)................. ....... .................. ....229 Being a Control Freak....... ........ ........... ....................................................230 Setting DUMB Goals....................................... ...i..... ................................. 231 Chasing Shiny Objects....... ............ ...................... ................. ................. 232 Picking the Wrong Message or Wrong Medium..... ,....... ........... ........... 233 Letting the Intern Do It.......................... ........ .......................................... 235 Being Tone Deaf .............. ........... ..................... ........ ....... ...... ................. 235 Thinking It Will Be Easy.................. ......................................................... 236
Chapter 20: Ten Online Resources for Influencer Marketing Information................................ 237 Advertising Age.................................... 237 Digiday............ ......... ................................................................ ........ Ì...... 238 iBlog Magazine................................ 238 Scott Monty.............................................. 238
Table of Contents Social Media Club................................................................................... 239 Social Media Today............... 239 Social Media Week................................................................................. 240 SocialTimes................................................. 240 Type-А Parent and Type-А Parent Conference.................... ...... .......... 241 The Word of Mouth Marketing Association...........................................241 Appendix: Federal bade Commission Guidelines........... 243 Blogs, Twitter, Instagram, Facebook, or Pinterest............ .................. 244 Contests and Sweepstakes.....................................................................245 Videos............................. 246 Online Reviews................................................................................ 247 Marketing Agencies and Public Relations Firms................................... 247 Index..,,..,,,..,,.......... 240
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| author | Sammis, Kristy Lincoln, Cat Pomponi, Stefania |
| author_facet | Sammis, Kristy Lincoln, Cat Pomponi, Stefania |
| author_role | aut aut aut |
| author_sort | Sammis, Kristy |
| author_variant | k s ks c l cl s p sp |
| building | Verbundindex |
| bvnumber | BV043373807 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)941870427 (DE-599)BVBBV043373807 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043373807 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:24:13Z |
| institution | BVB |
| isbn | 9781119114093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028792669 |
| oclc_num | 941870427 |
| open_access_boolean | |
| owner | DE-1050 DE-92 DE-Aug4 DE-1049 DE-573 DE-861 DE-898 DE-BY-UBR DE-M347 DE-1029 DE-20 DE-1028 DE-739 |
| owner_facet | DE-1050 DE-92 DE-Aug4 DE-1049 DE-573 DE-861 DE-898 DE-BY-UBR DE-M347 DE-1029 DE-20 DE-1028 DE-739 |
| physical | xv, 263 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| series2 | For Dummies |
| spelling | Sammis, Kristy Verfasser aut Influencer marketing for dummies by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou Hoboken, NJ Wiley [2016] xv, 263 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier For Dummies Auf dem Umschlag: Learn to: find influencers: it's not just a numbers game or a "Who's who" of social media; engage with influencers once you've found them; recognize the best practices of influencer marketing and outreach Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Social Media (DE-588)4639271-3 s DE-604 Lincoln, Cat Verfasser aut Pomponi, Stefania Verfasser aut Erscheint auch als Online-Ausgabe 978-1-119-11405-5 Erscheint auch als Online-Ausgabe 978-1-119-11392-8 http://www.wiley-vch.de/publish/dt/books/ISBN978-1-119-11409-3/ Verlag Kurzbeschreibung Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028792669&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sammis, Kristy Lincoln, Cat Pomponi, Stefania Influencer marketing for dummies Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4005203-5 (DE-588)4639271-3 |
| title | Influencer marketing for dummies |
| title_auth | Influencer marketing for dummies |
| title_exact_search | Influencer marketing for dummies |
| title_full | Influencer marketing for dummies by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou |
| title_fullStr | Influencer marketing for dummies by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou |
| title_full_unstemmed | Influencer marketing for dummies by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou |
| title_short | Influencer marketing for dummies |
| title_sort | influencer marketing for dummies |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Verbraucherverhalten Marketing Beeinflussung Social Media |
| url | http://www.wiley-vch.de/publish/dt/books/ISBN978-1-119-11409-3/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028792669&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sammiskristy influencermarketingfordummies AT lincolncat influencermarketingfordummies AT pomponistefania influencermarketingfordummies |