Global advertising in a global culture:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham <<[u.a.]>>
Rowman & Littlefield
2016
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XI, 227 Seiten |
| ISBN: | 9780810886438 |
Staff View
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| 300 | |a XI, 227 Seiten | ||
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| 650 | 4 | |a Internet advertising | |
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Record in the Search Index
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| adam_text | GLOBAL ADVERTISING IN A GLOBAL CULTURE
/ GOULD, THOMAS H. P. 1953-
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ACKNOWLEDGMENTS
INTRODUCTION
GLOBAL HISTORY OF ADVERTISING, PART ONE (PRIOR TO 1993)
GLOBAL HISTORY OF ADVERTISING, PART TWO (1993 AND AFTER)
CULTURE TRANSFER AT WEB SPEED
INDIVIDUALISM IN AN APPS AND CULTURE WORLD
APPS AND THE SMALL SCREEN TV
INDIVIDUALISM AND THE RISE OF THE GLOBAL CONSUMER
ONLINE ADVERTISING AND RISK, ELITISM, AND GENDER
CHILDREN CONSUMED BY CONVERGENCE VIA APPS
EDUCATION AND POROUS CULTURAL BORDERS
THE FUTURE OF E-ADVERTISING
ONE WORLD AGENCY : GOVERNMENTS AND ADVERTISING, STATES AND CONSUMERISM
INDEX
ABOUT THE AUTHOR
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:23:22Z |
| institution | BVB |
| isbn | 9780810886438 |
| language | English |
| lccn | 015031862 |
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| physical | XI, 227 Seiten |
| publishDate | 2016 |
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| publisher | Rowman & Littlefield |
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| spelling | Gould, Thomas H. P. Verfasser aut Global advertising in a global culture Thomas H. P. Gould Lanham <<[u.a.]>> Rowman & Littlefield 2016 XI, 227 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte Gesellschaft Globalisierung Advertising History Internet advertising Globalization Social aspects Culture and globalization Erscheint auch als Online-Ausgabe 9780810886445 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028755469&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gould, Thomas H. P. Global advertising in a global culture Geschichte Gesellschaft Globalisierung Advertising History Internet advertising Globalization Social aspects Culture and globalization |
| title | Global advertising in a global culture |
| title_auth | Global advertising in a global culture |
| title_exact_search | Global advertising in a global culture |
| title_full | Global advertising in a global culture Thomas H. P. Gould |
| title_fullStr | Global advertising in a global culture Thomas H. P. Gould |
| title_full_unstemmed | Global advertising in a global culture Thomas H. P. Gould |
| title_short | Global advertising in a global culture |
| title_sort | global advertising in a global culture |
| topic | Geschichte Gesellschaft Globalisierung Advertising History Internet advertising Globalization Social aspects Culture and globalization |
| topic_facet | Geschichte Gesellschaft Globalisierung Advertising History Internet advertising Globalization Social aspects Culture and globalization |
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