APA (7th ed.) Citation

Neumeier, M. (2016). The brand flip: Why customers now run companies - and how to profit from it : a whiteboard overview. New Riders.

Chicago Style (17th ed.) Citation

Neumeier, Marty. The Brand Flip: Why Customers Now Run Companies - and How to Profit from It : A Whiteboard Overview. San Francisco, CA: New Riders, 2016.

MLA (9th ed.) Citation

Neumeier, Marty. The Brand Flip: Why Customers Now Run Companies - and How to Profit from It : A Whiteboard Overview. New Riders, 2016.