APA-Zitierstil (7. Ausg.)

Weilbacher, W. M. (1980). Marketing management cases: Planning and executing marketing strategy (3. ed.). Macmillan.

Chicago-Zitierstil (17. Ausg.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 3. ed. New York, NY [u.a.]: Macmillan, 1980.

MLA-Zitierstil (9. Ausg.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 3. ed. Macmillan, 1980.