Two studies in automobile franchising = A marketing rationale for the distribution of automobiles = Financial and operating characteristics of automobile dealers and the franchise system - Taggart, Herbert F.; HELMERS, HENRIK O.; Davisson, Charles Nelson (Division of Research, Graduate School of Business Administration, University of Michigan, 1974)
Includes bibliographical references
A marketing rationale for the distribution of automobiles / H.O. Helmers -- Financial and operating characteristics of automobile dealers and the franchise system / C.N. Davisson and H.F. Taggart