Marketing ethics & society:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
SAGE
2015
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xiii, 300 Seiten Illustrationen |
| ISBN: | 9781446296615 9781446296622 |
Internformat
MARC
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| 100 | 1 | |a Eagle, Lynne C. |0 (DE-588)171856120 |4 aut | |
| 245 | 1 | 0 | |a Marketing ethics & society |c Lynne Eagle & Stephan Dahl |
| 250 | |a First published | ||
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC |b SAGE |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xiii, 300 Seiten |b Illustrationen | ||
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| 650 | 0 | 7 | |a Ethik |0 (DE-588)4015602-3 |2 gnd |9 rswk-swf |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4739-3402-3 |
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Datensatz im Suchindex
| _version_ | 1804175735844241408 |
|---|---|
| adam_text | Contents
About the Contributors xH
1 INTRODUCTION TO MARKETING ETHICS I
Lynne Eagle
Chapter overview 1
Changing nature of ethical criticisms of marketing 2
Standard definitions of marketing 2
The wider economic focus on growth 4
The misuse of GDP data 4
What the focus on sustainability means for marketers and
marketing ethics S
Consumers roles in sustainability 8
Marketing ethics in the twenty-first century K
Ethics definitions 9
Link between ethics and religion/valucs 9
Business ethics 9
Marketing ethics 10
The relationships between ethics, legislation, regulation and
self-regulation 11
Legislation 11
Self-regulation effectiveness 12
The example of advertising and obesity 12
Seif-regulatory structures: the example of marketing communication 13
Competing theoretical foundations and frameworks 15
Common frameworks 15
Overview of common cthkal frameworks 15
Codes of ethics 17
Summary 18
Case study; Product recalls in the auto and other industries 18
2 CRITICISMS OF MARKETING 29
Lynne Eagle, Stephan Dab! and David R. Low
Chapter overview 29
Major generic criticisms of marketing 30
Fostering materialism and unsustainable consumption 30
Deception and manipulation 30
Wasteful strategics 32
The responsibility of business 32
VI
MARKETING ETHICS SOCIETY
Criticisms of Corporate Social Responsibility (CSR) 33
Greenwashing 33
Market structures 34
Organisational power 36
House brands versus manufacturer brands 36
Marketing strategies and tactics 37
Market research 37
Big Data 38
Product-related issues 39
Segmentation and targeting-related issues 39
Pricing-related issues 39
Marketing communication/advertising 40
Product placement 41
PR/publicity 44
Selling 44
Summary 45
Case study: Skin lightening products 45
55
55
56
56
57
59
59
61
- ՛ ՛’■:■- 62
63
65
66
67
68
68
4 ETHICAL ISSUES IN MARKETING RELATIONSHIPS 75
Lynne Eagle and Stephan Dahl
Chapter overview 75
Marketing relationships and relationship marketing 76
Ethical relationship marketing 76
Franchising 76
Retailing and personal selling 77
Implications for sales management 79
3 CONTRASTING PERSPECTIVES ON MARKETING
Stephan Dahl and Fannie Yeung
Chapter overview
Historical marketing and societal changes
Products and claims
Target groups and representation
Cross-cultural perspectives
Normative, relative and communicative
Religious marketing perspectives
Marketing communications across aMmm
Appeals and causing offence
Gender portrayal
Portrayal of ‘beauty7
Creation of unnecessary needs
Summary
Case study: Flying the world
՛- ■ ■՝ ■՝. · - :
CONTENTS
VII
Ethical issues in specific sales sectors 80
Pharmaceutical marketing - detailing 80
Direct to consumer advertising of prescription medications 80
Business-to-business marketing (B2B) 80
Ethical issues in supply chain management relationships 81
Retailer dominance 82
Slotting and promotional allowances 82
Multi-level marketing and pyramid selling 83
Fair Trade 84
Controversial tactics 86
Gifts and incentives 86
Ethical issues with ‘bait and switch’ and loss leader tactics 87
Data mining 88
Pricing strategies 89
Summary 90
Case study: Ethical issues in withholding information - lessons
from Vioxx 90
5 ETHICS IN NEW MEDIA 100
Stephan Dahl
Chapter overview 100
New media diversity 102
Social media 103
Social media as data sources 106
Traditional uses of new media channels 107
Pnoduct placements 107
Behaviourally targeted advertising 109
Location-based marketing 110
Sharing economy 110
Summary 112
Case study: Facebook Beacon project 112
6 ETHICAL CONSUMPTION 117
Stephan Dahl and Nadine Waehning-Orga
Chapter overview 117
Introduction 118
Typology and motives 118
Pious consumption 118
Patriotic consumption 119
Green consumption 119
Socially conscious consumption 119
Responsible consumption 119
Citizenship-based consumption 120
Mindful (integrated) consumption ^ T 120
VIII
MARKETING ETHICS SOCIETY
Behaviour 121
Purchase behaviour 121
Theoretical models 125
Economic rational models 125
Norms and beliefs 126
Mixed models 127
Concerns and ethical dilemmas 129
Marketing and consumption as causes 129
Spillover 130
Marketing (and other) ways forward 133
Information provision/labelling 133
Choice editing 133
Social marketing 134
Demarketing 134
Case study: Fair and unionised? The case of Theo Chocolates 135
7 MARKETING TO YOUNG AND VULNERABLE CONSUMER GROUPS 141
Stephan Dahl and Lynne Eagle
Chapter overview 141
Non-traditional media forms 142
Advergame brand ‘impact’ 142
Current concerns 143
Self-regulatory effectiveness 144
Communication theory and advergame effects 144
Subliminal or low involvement processing effects 145
Policy implications 145
Media literacy 147
Commercially sponsored media literacy interventions: evidence
regarding effects and effectiveness 148
Other vulnerable groups 150
Elderly 150
Low literate groups 150
Low income groups/‘bottom of the pyramid’ 151
Summary 151
Case study: Krave cereal 152
8 PROMOTION OF HARMFUL PRODUCTS 159
Lynne Eagle, Debra M. Desrochers, Stephan Dahl,
Tracey Mahony and David R. Low
Chapter overview 159
Which products can be classified as harmful? 160
Tobacco and its adverse effects 160
Alcohol and its adverse effects 161
CONTENTS
ix
Promotion of harmful products 163
Tobacco promotion expenditures 163
Alcohol promotion expenditures 163
Impact of tobacco promotion 164
Impact of alcohol promotion 164
Advertising restrictions 165
Tobacco 165
Alcohol 165
Potential impact of further alcohol advertising restrictions 166
Recent concerns 168
Appeal of social media 169
Use of cartoon characters I69
Games and apps 170
Context-multiple influences I73
Precautionary principle, legal and ethical liabilities 173
Ethical dimensions I74
Targeting vulnerable consumers 175
Summary I76
Case study: Gambling addiction and advertising 176
9 LIFESTYLE, HEALTH AND PHARMACEUTICAL MARKETING 189
Mustafa Ebrahimjee, Stephan Dabi and Lynne Eagle
Chapter overview 189
Introduction 190
DTC Advertising 190
Education 191
Informed discussion 191
Increases in diagnosis 192
Increased compliance 192
Diminished time per patient 192
Unnecessary prescription of drugs 192
Withholding information I93
Misinformation 193
Other forms of promotion 193
Pricing 194
OTC drugs 194
Médicalisation 196
Mechanisms of médicalisation 197
Drivers of médicalisation 197
Effects of médicalisation 199
Lifestyle drugs and health tourism 200
Convergence of drugs and surgery 200
Health tourism 200
Summary 201
Case study: PrEP - médicalisation or prevention? 201
X
MARKETING ETHICS SOCIETY
10 TOURISM, HERITAGE, CULTURAL, ARTS AND CAUSE-RELATED
MARKETING 208
Lynne Eagle, Tracey Mahony and Stephan Dahl
Chapter overview 208
Sector overview 209
Overview of the tourism industry 209
Contribution to greenhouse gas emissions 209
Tourist responsibilities 210
Impact of tourism activity on environment and host’ communities 211
Positive and negative impacts 211
The tourist perspective and the attitude-behaviour gap impact
in tourism 213
Specific tourism sectors 216
Volunteer tourism and justice tourism 216
Sex tourism 217
Thanatourism/dark tourism 218
Trophy hunting 219
Heritage, culture and arts marketing 220
Other issues in tourism 221
Accessibility/tourists with disabilities 221
Cause-related marketing 222
Cause-related marketing defined 222
Summary 225
Case study: PlayPumps 225
11 ETHICS IN SOCIAL MARKETING 235
Lynne Eagle, Stephan Dahl and David R, Low
Chapter overview 235
The nature and scope of social marketing 236
The iSMA, ESMA and AASM consensus definition of social marketing 236
Current social marketing focus 238
What social marketing is not 240
Health education 240
Health promotion 241
Environmental management 241
Use of financial incentives 241
Code of ethics or other resources to aid social marketing practice 244
In search of universal moral values 244
Examples of social marketing’s ethical dimensions 245
The potential role of a code of ethics or other ethics resources 249
Relationship to corporate and other professional codes 251
Competing theoretical foundations and frameworks 251
Code development and communications 254
Conclusions regarding ethical guidance 254
Summary 255
Case study: White Ribbon Day (WRD) 255
CONTENTS
xi
12 LEGISLATION, REGULATION AND ETHICS 265
Stephan Dahl and Kathleen Mortimer
Introduction 265
Regulation 265
Self-regulation 266
Regulation focus 267
Content and product restrictions 267
Quantity restrictions 268
Non-traditional media 269
Challenge of simultaneous media usage 269
User-generated media 270
Cross-border legislation 271
Alternative approaches 272
Codes of practice 272
Media literacy 273
Demarketing 273
Summary 273
Case study: Paddy Power 274
Glossary 279
Index 294
|
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| discipline | Wirtschaftswissenschaften |
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| format | Book |
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| spelling | Eagle, Lynne C. (DE-588)171856120 aut Marketing ethics & society Lynne Eagle & Stephan Dahl First published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC SAGE 2015 © 2015 xiii, 300 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s b DE-604 Dahl, Stephan 1971- (DE-588)1054428476 aut Erscheint auch als Online-Ausgabe 978-1-4739-2041-5 Erscheint auch als Online-Ausgabe 978-1-4739-3402-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028649394&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Eagle, Lynne C. Dahl, Stephan 1971- Marketing ethics & society Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4015602-3 (DE-588)4143413-4 |
| title | Marketing ethics & society |
| title_auth | Marketing ethics & society |
| title_exact_search | Marketing ethics & society |
| title_full | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_fullStr | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_full_unstemmed | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_short | Marketing ethics & society |
| title_sort | marketing ethics society |
| topic | Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing Ethik Aufsatzsammlung |
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