Getting digital marketing right: a simplified process for business growth, goal attainment, and powerful marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[North Providence, RI]
[Primal Digital Marketing]
[2015]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 225 Seiten Illustrationen 21 cm |
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Record in the Search Index
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| adam_text | GETTING
B
RIGHT
A SIMPLIFIED PROCESS FOR
BUSINESS GROWTH, GOAL ATTAINMENT,
AND POWERFUL MARKETING
DAVID J. BRADLEY, MBA
CONTENTS
PREFACE: WHY YOU NEED THIS BOOK 12
FAQ - SKEPTICS, READ THIS* 17
ARE YOU SURE I NEED THIS? 20
MODULE 1: PRE-WORK FOR SUCCESS 25
1: PREPARING FOR BATTLE 27
INTRODUCTION 28
WHY DO YOU NEED A STRATEGY? 34
BUILDING A TEAM 36
MINDSET: THE NEW STRATEGIC APPROACH 38
MINDSET: STRUCTURED FLEXIBILITY 39
MINDSET: APPLYING THE 80/20 RULE 40
UNDERSTAND THE RISKS 42
2: DIGITAL SALES FUNNEL 101 47
INTRODUCTION 48
STAGE 1: GENERATE DEMAND 52
STAGE 2: CAPTURE QUALITY LEADS 55
STAGE 3: NURTURE LEADS 64
STAGE 4: CONVERT LEADS INTO CUSTOMERS 70
STAGE 5: CLOSE, DELIVER, & SATISFY 73
STAGE 6: REFERRALS AND FOLLOW UP 76
MODULE 2: DESIGNING YOUR STRATEGY
8
J
3: THE FIRST STEP - WHERE ARE YOU TODAY?
8
3
INTRODUCTION 8*4
YOUR CURRENT FUNNEL 85
ADVERTISING $
MARKETING MESSAGE 89
ANALYTICS
9L
4: THE SECOND STEP - FINDING YOUR IDEAL
INTRODUCTION
IDEAL CUSTOMER PROFILE
YOUR VISIOI
YOUR GOALS
95
INTRODUCTION
OR PROFILE
102
YOUR VISION
G
THE MILESTONES
5: THE THIRD STEP - MAPPING OUT YOUR PLAN ILL
INTRODUCTION *
BEWARE OF VANITY METRICS .******
A NOTE ON GOOD RECORD KEEPING AND MEASURES OF
WHAT S WORKING NOW;AND WHAT S NOT? 116
THE GOOD, THE BAD, THE UGLY - WHY? IV
WHAT S YOUR COMPETITION UP TO?
MOVLG FROM CURRENT TO IDEAL: TOOLS, TACTICS, AND
TECHNIQUES
120
GENERATE DEMAND
CAPTURE QUALITY LEADS ^
NURTURE LEADS
CONVERT LEADS INTO CUSTOMERS 14*
A FINAL NOTE
6: THE FOURTH STEP - GETTING YOUR HANDS DIRTY 157
INTRODUCTION
WHAT DO YOU NEED TO LEARN AND INVEST IN? 1W
NUMBERS: MOVING YOU FROM A-TO-Z 160
THE BIG MOMENT: STARTING YOUR CAMPAIGN 161
REGULAR MONITORING 162
MODULE 3: REFINING YOUR STRATEGY 170
7: THE FIFTH STEP - RECAP & REVIEW 172
INTRODUCTION 173
MY CAMPAIGN S END 173
WHAT WORKED? 174
WHAT DIDN T WORK? 175
HOW WOULD YOU ADJUST? 175
CALCULATING ROI ON SOCIAL MEDIA 176
LESSONS LEARNED? 178
8: BRINGING IT ALL TOGETHER 181
INTRODUCTION 182
NEXT STEPS 182
80/20 RULE REVISITED AND REAPPLIED 183
CONCLUSION 184
BEFORE YOU GO 185
BONUS: A COPY WRITING CRASH COURSE 189
BONUS: PRACTICAL, SIMPLIFIED NEUROMARKETING 193
BONUS: COMPLETE VIDEO COURSE AVAILABLE 196
ACKNOWLEDGEMENTS 198
DIGITAL MARKETING GLOSSARY 201
ABOUT THE AUTHOR 212
|
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| publisher | [Primal Digital Marketing] |
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| spelling | Bradley, David J. aut Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing David J. Bradley, MBA [North Providence, RI] [Primal Digital Marketing] [2015] © 2015 225 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Internet marketing Internet marketing fast Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028628902&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bradley, David J. Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing Internet marketing Internet marketing fast Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing |
| title_auth | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing |
| title_exact_search | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing |
| title_full | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing David J. Bradley, MBA |
| title_fullStr | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing David J. Bradley, MBA |
| title_full_unstemmed | Getting digital marketing right a simplified process for business growth, goal attainment, and powerful marketing David J. Bradley, MBA |
| title_short | Getting digital marketing right |
| title_sort | getting digital marketing right a simplified process for business growth goal attainment and powerful marketing |
| title_sub | a simplified process for business growth, goal attainment, and powerful marketing |
| topic | Internet marketing Internet marketing fast Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028628902&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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