Analyzing music in advertising: television commercials and consumer choice
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor and Francis Group
2015
|
| Series: | Routledge interpretive marketing research series
20 |
| Subjects: | |
| Online Access: | BSB01 BSB01 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (172 Seiten) |
| ISBN: | 9781315770277 131577027X 9781317671909 1317671902 9781322345130 |
| DOI: | 10.4324/9781315770277 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:20:25Z |
| institution | BVB |
| isbn | 9781315770277 131577027X 9781317671909 1317671902 9781322345130 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028626286 |
| oclc_num | 897508812 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (172 Seiten) |
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| publishDate | 2015 |
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| publisher | Routledge, Taylor and Francis Group |
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| series2 | Routledge interpretive marketing research series |
| spelling | Graakjær, Nicolai 1972- Verfasser (DE-588)1066412650 aut Analyzing music in advertising television commercials and consumer choice Nicolai Jørgensgaard Graakjær New York ; London Routledge, Taylor and Francis Group 2015 1 Online-Ressource (172 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series 20 Includes bibliographical references and index MUSIC / Instruction & Study / Theory bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Music in advertising fast Television advertising fast Television and music fast Wirtschaft Music in advertising Television advertising Television and music Werbesendung (DE-588)4189638-5 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Musik (DE-588)4040802-4 s DE-604 Erscheint auch als Druck-Ausgabe, hbk. 978-1-138-78108-5 1-138-78108-8 https://doi.org/10.4324/9781315770277 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Graakjær, Nicolai 1972- Analyzing music in advertising television commercials and consumer choice MUSIC / Instruction & Study / Theory bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Music in advertising fast Television advertising fast Television and music fast Wirtschaft Music in advertising Television advertising Television and music Werbesendung (DE-588)4189638-5 gnd Musik (DE-588)4040802-4 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4040802-4 (DE-588)4016842-6 |
| title | Analyzing music in advertising television commercials and consumer choice |
| title_auth | Analyzing music in advertising television commercials and consumer choice |
| title_exact_search | Analyzing music in advertising television commercials and consumer choice |
| title_full | Analyzing music in advertising television commercials and consumer choice Nicolai Jørgensgaard Graakjær |
| title_fullStr | Analyzing music in advertising television commercials and consumer choice Nicolai Jørgensgaard Graakjær |
| title_full_unstemmed | Analyzing music in advertising television commercials and consumer choice Nicolai Jørgensgaard Graakjær |
| title_short | Analyzing music in advertising |
| title_sort | analyzing music in advertising television commercials and consumer choice |
| title_sub | television commercials and consumer choice |
| topic | MUSIC / Instruction & Study / Theory bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Music in advertising fast Television advertising fast Television and music fast Wirtschaft Music in advertising Television advertising Television and music Werbesendung (DE-588)4189638-5 gnd Musik (DE-588)4040802-4 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | MUSIC / Instruction & Study / Theory BUSINESS & ECONOMICS / Advertising & Promotion Music in advertising Television advertising Television and music Wirtschaft Werbesendung Musik Fernsehsendung |
| url | https://doi.org/10.4324/9781315770277 |
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