New product and services development:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Los Angeles, [Calif.]
SAGE
2011
|
| Series: | SAGE library in business and management
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (4 v.) |
| ISBN: | 9781446262665 9780857020536 |
Staff View
MARC
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| 245 | 1 | 0 | |a New product and services development |c edited by Hubert Gatignon |
| 264 | 1 | |a Los Angeles, [Calif.] |b SAGE |c 2011 | |
| 300 | |a 1 Online-Ressource (4 v.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a SAGE library in business and management | |
| 500 | |a Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing | ||
| 500 | |a Includes bibliographical references | ||
| 505 | 0 | |a v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services | |
| 650 | 4 | |a New products |x Management | |
| 650 | 4 | |a New products |x Marketing | |
| 700 | 1 | |a Gatignon, Hubert |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://sk.sagepub.com/navigator/new-product-and-services-development |x Verlag |3 Volltext |
| 912 | |a ZDB-96-SBM |a ZDB-96-SKC | ||
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Record in the Search Index
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043177457 |
| collection | ZDB-96-SBM ZDB-96-SKC |
| contents | v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services |
| ctrlnum | (OCoLC)894769742 (DE-599)BVBBV043177457 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043177457 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:48Z |
| institution | BVB |
| isbn | 9781446262665 9780857020536 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601495 |
| oclc_num | 894769742 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (4 v.) |
| psigel | ZDB-96-SBM ZDB-96-SKC |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in business and management |
| spelling | New product and services development edited by Hubert Gatignon Los Angeles, [Calif.] SAGE 2011 1 Online-Ressource (4 v.) txt rdacontent c rdamedia cr rdacarrier SAGE library in business and management Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing Includes bibliographical references v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services New products Management New products Marketing Gatignon, Hubert Sonstige oth http://sk.sagepub.com/navigator/new-product-and-services-development Verlag Volltext |
| spellingShingle | New product and services development v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services New products Management New products Marketing |
| title | New product and services development |
| title_auth | New product and services development |
| title_exact_search | New product and services development |
| title_full | New product and services development edited by Hubert Gatignon |
| title_fullStr | New product and services development edited by Hubert Gatignon |
| title_full_unstemmed | New product and services development edited by Hubert Gatignon |
| title_short | New product and services development |
| title_sort | new product and services development |
| topic | New products Management New products Marketing |
| topic_facet | New products Management New products Marketing |
| url | http://sk.sagepub.com/navigator/new-product-and-services-development |
| work_keys_str_mv | AT gatignonhubert newproductandservicesdevelopment |