Successful local broadcast sales:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
c2008
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes index This invaluable resource gives readers the tools they need to: get appointments; write great proposals and presentations; sell against other media like newspapers and the Internet; overcome rate resistance; close sales without alienating their clients; create genius creative without being a creative genius; calculate ROI for the client's advertising dollar; land longterm contracts with local businesses; and, negotiate more effectively |
| Physical Description: | 1 Online-Ressource (v, 234 p.) |
| ISBN: | 0814409806 1281128236 9780814409800 9781281128232 |
Staff View
MARC
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| dewey-full | 659.14068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| id | DE-604.BV043170724 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:40Z |
| institution | BVB |
| isbn | 0814409806 1281128236 9780814409800 9781281128232 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028594915 |
| oclc_num | 190811391 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
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| physical | 1 Online-Ressource (v, 234 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Weyland, Paul Verfasser aut Successful local broadcast sales Paul Weyland New York AMACOM c2008 1 Online-Ressource (v, 234 p.) txt rdacontent c rdamedia cr rdacarrier Includes index This invaluable resource gives readers the tools they need to: get appointments; write great proposals and presentations; sell against other media like newspapers and the Internet; overcome rate resistance; close sales without alienating their clients; create genius creative without being a creative genius; calculate ROI for the client's advertising dollar; land longterm contracts with local businesses; and, negotiate more effectively BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Broadcast advertising fast Selling / Broadcast advertising fast Wirtschaft Selling Broadcast advertising Broadcast advertising Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-8053-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=214589 Aggregator Volltext |
| spellingShingle | Weyland, Paul Successful local broadcast sales BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Broadcast advertising fast Selling / Broadcast advertising fast Wirtschaft Selling Broadcast advertising Broadcast advertising |
| title | Successful local broadcast sales |
| title_auth | Successful local broadcast sales |
| title_exact_search | Successful local broadcast sales |
| title_full | Successful local broadcast sales Paul Weyland |
| title_fullStr | Successful local broadcast sales Paul Weyland |
| title_full_unstemmed | Successful local broadcast sales Paul Weyland |
| title_short | Successful local broadcast sales |
| title_sort | successful local broadcast sales |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Broadcast advertising fast Selling / Broadcast advertising fast Wirtschaft Selling Broadcast advertising Broadcast advertising |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Broadcast advertising Selling / Broadcast advertising Wirtschaft Selling Broadcast advertising |
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