Transnational television in Europe reconfiguring global communications networks - Chalaby, Jean K. (I.B. Tauris, 2009)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. [245]-262) and index
Introduction : television's transnational paradign shift -- Pioneers in satellite television, 1982-4 -- The difficult expansion of Europe's satellite TV market, 1985-9 -- The end of a chimera? -- Ushering in a new era : European regulation and satellite technology -- The advent of transnational advertising -- Public broadcasters : coming to terms with the new media order -- Key entertainment genres and channels in transnational television -- Powering tomorrow's European television : American TV brands and diversified entertainment conglomerates -- The sun always shines on global news TV networks -- Reasons and strategies for crossing borders -- When the local meets the global : transnational TV networks -- Reconfiguring communications networks : television for a global order -- Conclusion : new world, new networks