Understanding audiences theory and method - Ruddock, Andy (SAGE, 2001)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. [182]-197) and index
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences