The law of virtual worlds and Internet social networks:
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Bibliographic Details
Main Author: Sparrow, Andrew Peter (Author)
Format: Electronic eBook
Language:English
Published: Farnham, Surrey, England Gower Pub. ©2010
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
The advent of the avatar -- Entering into the virtual world and v-commerce contract formation -- Legal terms and conditions governing participation in virtual worlds -- The minimum content the law requires for virtual world and social network websites -- Protecting and exploiting intellectual property rights in virtual worlds and social networks -- Marketing, promotion and advertising of internet social networks and virtual worlds -- Protecting personal privacy in virtual worlds and social networks -- The distance selling regulations and sales through virtual worlds -- Agreements between virtual worlds or social networks and infrastructure providers -- Strategic agreements between virtual worlds and aggregators of the service -- Protecting corporate and individual reputation in virtual worlds and social networks -- Disability discrimination considerations with virtual worlds and social networks -- Employment law issues and employees' participation in virtual worlds
The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity
Physical Description:1 Online-Ressource (xii, 249 pages)
ISBN:0754692043
9780754692041

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