Marketing food to children and adolescents: a review of industry expenditures, activities, and self-regulation
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Nova Science Publishers
c2009
|
| Schriftenreihe: | Food and beverage consumption and health series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references [p. (85)-101] and index Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description |
| Beschreibung: | 1 Online-Ressource (110 p.) |
| ISBN: | 1606929135 1614702160 9781606929131 9781614702160 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043166326 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 1606929135 |9 1-60692-913-5 | ||
| 020 | |a 1614702160 |c electronic bk. |9 1-61470-216-0 | ||
| 020 | |a 9781606929131 |9 978-1-60692-913-1 | ||
| 020 | |a 9781614702160 |c electronic bk. |9 978-1-61470-216-0 | ||
| 035 | |a (OCoLC)777548913 | ||
| 035 | |a (DE-599)BVBBV043166326 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 664.0068/8 |2 22 | |
| 245 | 1 | 0 | |a Marketing food to children and adolescents |b a review of industry expenditures, activities, and self-regulation |c Nicoletta A. Wilks, editor |
| 264 | 1 | |a New York |b Nova Science Publishers |c c2009 | |
| 300 | |a 1 Online-Ressource (110 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Food and beverage consumption and health series | |
| 500 | |a Includes bibliographical references [p. (85)-101] and index | ||
| 500 | |a Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations | ||
| 500 | |a "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description | ||
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Food Science |2 bisacsh | |
| 650 | 4 | |a Statistik | |
| 650 | 4 | |a Food industry and trade |z United States |v Statistics | |
| 650 | 4 | |a Grocery trade |z United States |v Statistics | |
| 650 | 4 | |a Food industry and trade |x Self-regulation |z United States | |
| 650 | 4 | |a Grocery trade |x Self-regulation |z United States | |
| 650 | 4 | |a Advertising |x Food |x Costs | |
| 650 | 4 | |a Food |x Marketing |x Costs | |
| 650 | 4 | |a Target marketing |x Research |z United States | |
| 650 | 4 | |a Advertising and children |x Research |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Wilks, Nicoletta A. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028590516 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175641793265664 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043166326 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)777548913 (DE-599)BVBBV043166326 |
| dewey-full | 664.0068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 664 - Food technology |
| dewey-raw | 664.0068/8 |
| dewey-search | 664.0068/8 |
| dewey-sort | 3664.0068 18 |
| dewey-tens | 660 - Chemical engineering |
| discipline | Chemie / Pharmazie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03871nmm a2200529zc 4500</leader><controlfield tag="001">BV043166326</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1606929135</subfield><subfield code="9">1-60692-913-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1614702160</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-61470-216-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606929131</subfield><subfield code="9">978-1-60692-913-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781614702160</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-61470-216-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)777548913</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043166326</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">664.0068/8</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing food to children and adolescents</subfield><subfield code="b">a review of industry expenditures, activities, and self-regulation</subfield><subfield code="c">Nicoletta A. Wilks, editor</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Nova Science Publishers</subfield><subfield code="c">c2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (110 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Food and beverage consumption and health series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references [p. (85)-101] and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING / Food Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Statistik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food industry and trade</subfield><subfield code="z">United States</subfield><subfield code="v">Statistics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Grocery trade</subfield><subfield code="z">United States</subfield><subfield code="v">Statistics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food industry and trade</subfield><subfield code="x">Self-regulation</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Grocery trade</subfield><subfield code="x">Self-regulation</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Food</subfield><subfield code="x">Costs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food</subfield><subfield code="x">Marketing</subfield><subfield code="x">Costs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Target marketing</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising and children</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilks, Nicoletta A.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028590516</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV043166326 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:31Z |
| institution | BVB |
| isbn | 1606929135 1614702160 9781606929131 9781614702160 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028590516 |
| oclc_num | 777548913 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (110 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Nova Science Publishers |
| record_format | marc |
| series2 | Food and beverage consumption and health series |
| spelling | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation Nicoletta A. Wilks, editor New York Nova Science Publishers c2009 1 Online-Ressource (110 p.) txt rdacontent c rdamedia cr rdacarrier Food and beverage consumption and health series Includes bibliographical references [p. (85)-101] and index Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description TECHNOLOGY & ENGINEERING / Food Science bisacsh Statistik Food industry and trade United States Statistics Grocery trade United States Statistics Food industry and trade Self-regulation United States Grocery trade Self-regulation United States Advertising Food Costs Food Marketing Costs Target marketing Research United States Advertising and children Research United States USA Wilks, Nicoletta A. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788 Aggregator Volltext |
| spellingShingle | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation TECHNOLOGY & ENGINEERING / Food Science bisacsh Statistik Food industry and trade United States Statistics Grocery trade United States Statistics Food industry and trade Self-regulation United States Grocery trade Self-regulation United States Advertising Food Costs Food Marketing Costs Target marketing Research United States Advertising and children Research United States |
| title | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation |
| title_auth | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation |
| title_exact_search | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation |
| title_full | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation Nicoletta A. Wilks, editor |
| title_fullStr | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation Nicoletta A. Wilks, editor |
| title_full_unstemmed | Marketing food to children and adolescents a review of industry expenditures, activities, and self-regulation Nicoletta A. Wilks, editor |
| title_short | Marketing food to children and adolescents |
| title_sort | marketing food to children and adolescents a review of industry expenditures activities and self regulation |
| title_sub | a review of industry expenditures, activities, and self-regulation |
| topic | TECHNOLOGY & ENGINEERING / Food Science bisacsh Statistik Food industry and trade United States Statistics Grocery trade United States Statistics Food industry and trade Self-regulation United States Grocery trade Self-regulation United States Advertising Food Costs Food Marketing Costs Target marketing Research United States Advertising and children Research United States |
| topic_facet | TECHNOLOGY & ENGINEERING / Food Science Statistik Food industry and trade United States Statistics Grocery trade United States Statistics Food industry and trade Self-regulation United States Grocery trade Self-regulation United States Advertising Food Costs Food Marketing Costs Target marketing Research United States Advertising and children Research United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413788 |
| work_keys_str_mv | AT wilksnicolettaa marketingfoodtochildrenandadolescentsareviewofindustryexpendituresactivitiesandselfregulation |