Services marketing and management - Gilmore, Audrey (Sage Publications, 2003)
Includes bibliographical references and indexes
Underlying themes -- Managing services -- Service management issues
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums