Mastering marketing: a comprehensive introduction to the skills of developing and defending your company's revenue
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Thorogood
©2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes index The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback |
| Physical Description: | 1 Online-Ressource (xvii, 325 pages) |
| ISBN: | 1854181181 1854181238 1854183230 185418427X 9781854183231 9781854184276 |
Staff View
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:28Z |
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| language | English |
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| physical | 1 Online-Ressource (xvii, 325 pages) |
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| publishDate | 2006 |
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| publisher | Thorogood |
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| spelling | Ruskin-Brown, Ian Verfasser aut Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue Ian Ruskin-Brown 2nd ed London Thorogood ©2006 1 Online-Ressource (xvii, 325 pages) txt rdacontent c rdamedia cr rdacarrier Includes index The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191724 Aggregator Volltext |
| spellingShingle | Ruskin-Brown, Ian Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management |
| title | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue |
| title_auth | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue |
| title_exact_search | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue |
| title_full | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue Ian Ruskin-Brown |
| title_fullStr | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue Ian Ruskin-Brown |
| title_full_unstemmed | Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue Ian Ruskin-Brown |
| title_short | Mastering marketing |
| title_sort | mastering marketing a comprehensive introduction to the skills of developing and defending your company s revenue |
| title_sub | a comprehensive introduction to the skills of developing and defending your company's revenue |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Marketing / Management Wirtschaft Marketing Management |
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