Fashion-ology an introduction to fashion studies - Kawamura, Yuniya 1963- (Berg, 2005)
Includes bibliographical references (p. 109-119) and index
Preliminaries; Contents; 1 Introduction; 2 Sociological Discourse and Empirical; 3 Fashion as an Institutionalized System; 4 Designers: The Personification of Fashion; 5 Production, Gatekeeping and Diffusion of Fashion; 6 Adoption and Consumption of Fashion; 7 Conclusion; Notes; Bibliography; Index
Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief