Rethinking public relations: the spin and the substance
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2000
|
| Series: | Routledge advances in management and business studies
13 |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 184-192) and index 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Physical Description: | 1 Online-Ressource (ix, 196 pages) |
| ISBN: | 0415217598 9780415217590 0203462505 9780203462508 |
Staff View
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Record in the Search Index
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:13Z |
| institution | BVB |
| isbn | 0415217598 9780415217590 0203462505 9780203462508 |
| language | English |
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| physical | 1 Online-Ressource (ix, 196 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2000 |
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| publisher | Routledge |
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| series2 | Routledge advances in management and business studies |
| spelling | Moloney, Kevin Verfasser aut Rethinking public relations the spin and the substance Kevin Moloney London Routledge 2000 1 Online-Ressource (ix, 196 pages) txt rdacontent c rdamedia cr rdacarrier Routledge advances in management and business studies 13 Includes bibliographical references (pages 184-192) and index 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Public relations gtt Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=72823 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moloney, Kevin Rethinking public relations the spin and the substance Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Public relations gtt Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Rethinking public relations the spin and the substance |
| title_auth | Rethinking public relations the spin and the substance |
| title_exact_search | Rethinking public relations the spin and the substance |
| title_full | Rethinking public relations the spin and the substance Kevin Moloney |
| title_fullStr | Rethinking public relations the spin and the substance Kevin Moloney |
| title_full_unstemmed | Rethinking public relations the spin and the substance Kevin Moloney |
| title_short | Rethinking public relations |
| title_sort | rethinking public relations the spin and the substance |
| title_sub | the spin and the substance |
| topic | Relations publiques BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Public relations gtt Wirtschaft Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques BUSINESS & ECONOMICS / Public Relations Public relations Wirtschaft Öffentlichkeitsarbeit |
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