Corporate communications for executives - Goodman, Michael B. (State University of New York Press, 1998)
Includes bibliographical references and index
2 - Corporate Communication Practice - 9 -- - 3 - Corporate Communication and Corporate Culture - 29 -- - 4 - Corporate Identity - 85 -- - 5 - Corporate Citizenship and Social Responsibility - 112 -- - 6 - Corporate Communication and Meeting the Press - 165 -- - 7 - Corporate Communication and Crisis - 186 -- - 8 - Corporate Communication and Technology - 218 -- - 9 - Corporate Communication in Global Markets - 280