Managing customer relationships on the internet:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier
2006
|
| Schriftenreihe: | International business and management series
18 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X. |
| Beschreibung: | 1 Online-Ressource (x, 307 pages) |
| ISBN: | 0080479073 9780080479071 |
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| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
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Datensatz im Suchindex
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| spelling | Managing customer relationships on the internet edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma Amsterdam Elsevier 2006 1 Online-Ressource (x, 307 pages) txt rdacontent c rdamedia cr rdacarrier International business and management series 18 Includes bibliographical references and index For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X. Electronic commerce Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Relationship marketing Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Electronic Commerce (DE-588)4592128-3 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Internet (DE-588)4308416-3 s 2\p DE-604 Lindstrand, Angelika Sonstige oth Johanson, Jan 1934- Sonstige (DE-588)11922092X oth Sharma, Dharma Deo 1948- Sonstige (DE-588)104308699 oth Erscheint auch als Druck-Ausgabe 0-08-044124-6 978-0-08-044124-5 International business and management series 18 (DE-604)BV040494862 18 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=196065 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Managing customer relationships on the internet International business and management series Electronic commerce Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Relationship marketing Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd |
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| title | Managing customer relationships on the internet |
| title_auth | Managing customer relationships on the internet |
| title_exact_search | Managing customer relationships on the internet |
| title_full | Managing customer relationships on the internet edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma |
| title_fullStr | Managing customer relationships on the internet edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma |
| title_full_unstemmed | Managing customer relationships on the internet edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma |
| title_short | Managing customer relationships on the internet |
| title_sort | managing customer relationships on the internet |
| topic | Electronic commerce Business BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Relationship marketing Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Electronic commerce Business BUSINESS & ECONOMICS / Customer Relations Customer relations / Management Internet marketing Relationship marketing Wirtschaft Customer relations Management Beziehungsmanagement Kundenmanagement Electronic Commerce Internet Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=196065 |
| volume_link | (DE-604)BV040494862 |
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