The Indian media business:
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Bibliographic Details
Main Author: Kohli, Vanita (Author)
Format: Electronic eBook
Language:English
Published: Los Angeles Response 2010
Edition:3rd ed., Rev. ed
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references and index
Print -- Television -- Film -- Music -- Radio -- Telecommunications -- Internet -- Out-of-home -- Events
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers to why the Indian animation business can't take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going t
Physical Description:1 Online-Ressource (xxvii, 373 pages)
ISBN:8132105400
9788132105404

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