Marketing library and information services: international perspectives
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
München
K.G. Saur
2006
|
| Subjects: | |
| Online Access: | FAW01 FAW02 BFP01 Volltext |
| Item Description: | Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di |
| Physical Description: | 1 Online-Ressource (xv, 419 p.) |
| ISBN: | 3598117531 3598440197 9783598117534 9783598440199 |
Staff View
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Record in the Search Index
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| dewey-ones | 021 - Relationships of libraries and archives |
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| spelling | Marketing library and information services international perspectives edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] München K.G. Saur 2006 1 Online-Ressource (xv, 419 p.) txt rdacontent c rdamedia cr rdacarrier Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di Bibliothèques / Marketing Documentation, Services de / Marketing Bibliothèques / Relations publiques Documentation, Services de / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Marketing gtt Bibliotheekvoorzieningen gtt Informatievoorziening gtt Information services / Marketing fast Information services / Public relations fast Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Information services Marketing Libraries Public relations Information services Public relations Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Gupta, Dinesh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=259755 Aggregator Volltext |
| spellingShingle | Marketing library and information services international perspectives Bibliothèques / Marketing Documentation, Services de / Marketing Bibliothèques / Relations publiques Documentation, Services de / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Marketing gtt Bibliotheekvoorzieningen gtt Informatievoorziening gtt Information services / Marketing fast Information services / Public relations fast Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Information services Marketing Libraries Public relations Information services Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 (DE-588)4143413-4 |
| title | Marketing library and information services international perspectives |
| title_auth | Marketing library and information services international perspectives |
| title_exact_search | Marketing library and information services international perspectives |
| title_full | Marketing library and information services international perspectives edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| title_fullStr | Marketing library and information services international perspectives edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| title_full_unstemmed | Marketing library and information services international perspectives edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| title_short | Marketing library and information services |
| title_sort | marketing library and information services international perspectives |
| title_sub | international perspectives |
| topic | Bibliothèques / Marketing Documentation, Services de / Marketing Bibliothèques / Relations publiques Documentation, Services de / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Marketing gtt Bibliotheekvoorzieningen gtt Informatievoorziening gtt Information services / Marketing fast Information services / Public relations fast Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Information services Marketing Libraries Public relations Information services Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Bibliothèques / Marketing Documentation, Services de / Marketing Bibliothèques / Relations publiques Documentation, Services de / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Marketing Bibliotheekvoorzieningen Informatievoorziening Information services / Marketing Information services / Public relations Libraries / Marketing Libraries / Public relations Libraries Marketing Information services Marketing Libraries Public relations Information services Public relations Bibliothek Aufsatzsammlung |
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