APA (7th ed.) Citation

Lawfer, M. R. (2004). Why customers come back: How to create lasting customer loyalty. Career Press.

Chicago Style (17th ed.) Citation

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Franklin Lakes, NJ: Career Press, 2004.

MLA (9th ed.) Citation

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Career Press, 2004.