American folklore and the mass media - Dégh, Linda (Indiana University Press, 1994)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 194-213) and index
1. The Variant and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend -- 2. Magic for Sale: Marchen and Legend in TV Advertising -- 3. Magic as a Mail-Order Commodity -- 4. Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media -- 5. Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community -- 6. Letters to the Dead -- Appendix: Sample Texts of In-Memoriam Advertisements