Programming national identity the culture of radio in 1930s France - Neulander, Joelle (Louisiana State University Press, 2009)
Includes bibliographical references (pages 201-234) and index
Finding an audience: marketing to families. The publicis antennas : markets, advertising, and the rise of the private station -- Opening up the studio doors : fashioning loyal audiences from markets -- Family versus liberty : popular front programming and the radio elections of 1937 -- Family values and French identity on the radio. Around the cradle : family portraits for the family audience -- The perils of the single life : marginalized working-class men and women at radio's fictional center -- Boa constrictors, man-eaters, and Le Cafard : colonial landscapes on metropolitan radio -- Conclusion
Radio provided a new and powerful medium in 1930s France. Devoted audiences responded avidly to their stations' programming and relied on radio as a source of daily entertainment, news, and other information. Within the comfortable, secure space of the home, audio culture reigned supreme. In Programming National Identity, Joelle Neulander examines the rise of radio as a principal form of mass culture in interwar France, exploring the intricate relationship between radio, gender, and consumer culture. She shows that, while entertaining in nature and narrative in structure, French radio programm