Translating into success cutting-edge strategies for going multilingual in a global age (Benjamins, 2000)
Includes bibliographical references (p. 237-239)
TRANSLATING INTO SUCCESS; Editorial page; Title page; LCC data; Contents; Foreword; Introduction; 1. Microsoft Encarta Goes Multilingual; 2. 21 Adapting Time Magazine for Latin America; 3. Globalizing an e-Commerce Web Site; 4. What Price Globalization? Managing Costs at Microsoft; 5. Multilingual Information Management at Schneider Automation; 6. The Role of Translation in an International Organization; 7. Localization at Hewlett-Packard's LaserJet Solutions Group; 8. Shortening the Translation Cycle at Eastman Kodak; 9. Making a Global Product at MapInfo Corporation