Analyzing decision making: metric conjoint analysis
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Bibliographic Details
Main Author: Louviere, Jordan J. (Author)
Format: Electronic eBook
Language:English
Published: Newbury Park Sage Publications [©1988]
Series:Quantitative applications in the social sciences no. 67
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (pages 89-94)
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent
Background concepts and theory -- Design and analysis of conjoint experiments -- Practical applications of conjoint theory and methods -- Predicting likely market choices from conjoint studies and other strategic applications of conjoint models
Physical Description:1 Online-Ressource (95 pages)
ISBN:0585216703
9780585216706
9781412983365
1412983363
0803927576
9780803927575

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