The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities
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Bibliographic Details
Main Author: Johnston, Robert E. (Author)
Format: Electronic eBook
Language:English
Published: New York AMACOM ©2003
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (pages 279-282) and index
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by
Physical Description:1 Online-Ressource (xviii, 286 pages)
ISBN:0814407684
0814427499
9780814407684
9780814427491

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