Understanding the consumer:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Sage Publications
2003
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 188-197) and index Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing |
| Physical Description: | 1 Online-Ressource (202 p.) |
| ISBN: | 0761947000 1412933560 9780761947004 9781412933568 |
Staff View
MARC
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| 500 | |a Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing | ||
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| spelling | Szmigin, Isabelle Verfasser aut Understanding the consumer Isabelle Szmigin London Sage Publications 2003 1 Online-Ressource (202 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 188-197) and index Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumentengedrag gtt Marketing gtt Verbraucher swd Verbraucherforschung swd Consumer behavior fast Wirtschaft Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Verbraucherforschung (DE-588)4187567-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-4701-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-4701-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251793 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Szmigin, Isabelle Understanding the consumer BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumentengedrag gtt Marketing gtt Verbraucher swd Verbraucherforschung swd Consumer behavior fast Wirtschaft Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4062632-5 |
| title | Understanding the consumer |
| title_auth | Understanding the consumer |
| title_exact_search | Understanding the consumer |
| title_full | Understanding the consumer Isabelle Szmigin |
| title_fullStr | Understanding the consumer Isabelle Szmigin |
| title_full_unstemmed | Understanding the consumer Isabelle Szmigin |
| title_short | Understanding the consumer |
| title_sort | understanding the consumer |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumentengedrag gtt Marketing gtt Verbraucher swd Verbraucherforschung swd Consumer behavior fast Wirtschaft Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucher (DE-588)4062632-5 gnd |
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