Policing: reinvention strategies in a marketing framework
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Bibliographic Details
Main Author: Choudhary, Rohit (Author)
Format: Electronic eBook
Language:English
Published: New Delhi SAGE Publications 2009
Subjects:
Online Access:FAW01
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Item Description:Includes bibliographical references (pages 291-306)
A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement the New Police Management (NPM) approach in the force's operations. In fact, the necessity for overhauling the police system is strongly felt all over the world in the light of the recent international security lapses. The framework that this book suggests comprises current situation analysis, SWOT an
Physical Description:1 Online-Ressource (xx, 306 pages)
ISBN:8132104129
9788132104124

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