Visual identities - Floch, Jean-Marie (Continuum, 2000)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 172-174) and index
Introduction: from design to 'bricolage' -- Waterman and its doubles -- IBM and Apple's logo-centrism -- Michel Bras: telling how tastes talk -- Chanel changing: the total look -- Epicurean habitats -- Opinel: intelligence at knifepoint