Globalizing tobacco control: anti-smoking campaigns in California, France, and Japan
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Bibliographic Details
Main Author: Reid, Roddey (Author)
Format: Electronic eBook
Language:English
Published: Bloomington, IN Indiana University Press c2005
Series:Tracking globalization
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (p. [265]-289) and index
Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco
Traces the culture and politics of anti-smoking efforts in three sites with distinct social histories
Physical Description:1 Online-Ressource (xii, 310 p.)
ISBN:0253111552
9780253111555

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