Persuasive business proposals: writing to win more customers, clients, and contracts
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Sant, Tom (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM ©2004
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Includes index
The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal
Use the latest technology and techniques to craft winning proposals
Beschreibung:1 Online-Ressource (viii, 248 pages)
ISBN:0814427588
0814471536
9780814427583
9780814471531

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen