Getting to scale: growing your business without selling out
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Bibliographic Details
Main Author: Bamburg, Jill (Author)
Format: Electronic eBook
Language:English
Published: San Francisco, CA Berrett-Koehler c2006
Edition:1st ed
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (p. 153-163) and index
Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting small is beautiful approach as well as the you have to sell out to grow mandate
Introduction : there IS another way -- Mission comes first -- Any business can do it -- Organic is the way to grow -- Finance your independence -- Build your values into the brand -- Match manufacturing to mission -- Morph early and often -- Form follows function -- The soft stuff is the hardest -- Getting to the scale : is it right for you?
Physical Description:1 Online-Ressource (xvi, 174 p.)
ISBN:1576754162
1605090158
1609943503
9781576754160
9781605090153
9781609943509

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