The Focus Group Guidebook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
SAGE Publications
1997
|
| Schriftenreihe: | Focus Group Kit
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is approp |
| Beschreibung: | 1 Online-Ressource (120 pages) |
| ISBN: | 0761908188 1452250154 9780761908180 9781452250151 |
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Datensatz im Suchindex
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| author | Morgan, David L. |
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| id | DE-604.BV043121992 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:06Z |
| institution | BVB |
| isbn | 0761908188 1452250154 9780761908180 9781452250151 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028546183 |
| oclc_num | 809774121 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (120 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | SAGE Publications |
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| series2 | Focus Group Kit |
| spelling | Morgan, David L. Verfasser aut The Focus Group Guidebook Thousand Oaks SAGE Publications 1997 1 Online-Ressource (120 pages) txt rdacontent c rdamedia cr rdacarrier Focus Group Kit Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is approp Focused group interviewing REFERENCE / Research bisacsh Focus groups fast Focus groups Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Gruppeninterview (DE-588)4158453-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Kleingruppe (DE-588)4164133-4 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Sozialwissenschaften (DE-588)4055916-6 gnd rswk-swf Kleingruppe (DE-588)4164133-4 s Marktforschung (DE-588)4037630-8 s 1\p DE-604 Gruppeninterview (DE-588)4158453-3 s 2\p DE-604 Empirische Sozialforschung (DE-588)4014606-6 s Methodologie (DE-588)4139716-2 s Sozialwissenschaften (DE-588)4055916-6 s DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478002 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Morgan, David L. The Focus Group Guidebook Focused group interviewing REFERENCE / Research bisacsh Focus groups fast Focus groups Empirische Sozialforschung (DE-588)4014606-6 gnd Gruppeninterview (DE-588)4158453-3 gnd Marktforschung (DE-588)4037630-8 gnd Kleingruppe (DE-588)4164133-4 gnd Methodologie (DE-588)4139716-2 gnd Sozialwissenschaften (DE-588)4055916-6 gnd |
| subject_GND | (DE-588)4014606-6 (DE-588)4158453-3 (DE-588)4037630-8 (DE-588)4164133-4 (DE-588)4139716-2 (DE-588)4055916-6 |
| title | The Focus Group Guidebook |
| title_auth | The Focus Group Guidebook |
| title_exact_search | The Focus Group Guidebook |
| title_full | The Focus Group Guidebook |
| title_fullStr | The Focus Group Guidebook |
| title_full_unstemmed | The Focus Group Guidebook |
| title_short | The Focus Group Guidebook |
| title_sort | the focus group guidebook |
| topic | Focused group interviewing REFERENCE / Research bisacsh Focus groups fast Focus groups Empirische Sozialforschung (DE-588)4014606-6 gnd Gruppeninterview (DE-588)4158453-3 gnd Marktforschung (DE-588)4037630-8 gnd Kleingruppe (DE-588)4164133-4 gnd Methodologie (DE-588)4139716-2 gnd Sozialwissenschaften (DE-588)4055916-6 gnd |
| topic_facet | Focused group interviewing REFERENCE / Research Focus groups Empirische Sozialforschung Gruppeninterview Marktforschung Kleingruppe Methodologie Sozialwissenschaften |
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