Media research techniques:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks
Sage Publications
c1998
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (p. 167-168) and indexes Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies |
| Physical Description: | 1 Online-Ressource (viii, 175 p.) |
| ISBN: | 0761915362 0761915370 1452251266 9780761915362 9780761915379 9781452251264 |
Staff View
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| format | Electronic eBook |
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| indexdate | 2024-07-10T07:18:03Z |
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| language | English |
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| physical | 1 Online-Ressource (viii, 175 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1998 |
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| publisher | Sage Publications |
| record_format | marc |
| spelling | Berger, Arthur Asa Verfasser aut Media research techniques Arthur Asa Berger 2nd ed Thousand Oaks Sage Publications c1998 1 Online-Ressource (viii, 175 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 167-168) and indexes Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies Communicatiewetenschap gtt Onderzoeksmethoden gtt SOCIAL SCIENCE / Media Studies bisacsh Mass media / Research / Methodology fast Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Medienforschung (DE-588)4074658-6 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473779 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berger, Arthur Asa Media research techniques Communicatiewetenschap gtt Onderzoeksmethoden gtt SOCIAL SCIENCE / Media Studies bisacsh Mass media / Research / Methodology fast Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Massenmedien (DE-588)4037877-9 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4074658-6 (DE-588)4037877-9 (DE-588)4155046-8 |
| title | Media research techniques |
| title_auth | Media research techniques |
| title_exact_search | Media research techniques |
| title_full | Media research techniques Arthur Asa Berger |
| title_fullStr | Media research techniques Arthur Asa Berger |
| title_full_unstemmed | Media research techniques Arthur Asa Berger |
| title_short | Media research techniques |
| title_sort | media research techniques |
| topic | Communicatiewetenschap gtt Onderzoeksmethoden gtt SOCIAL SCIENCE / Media Studies bisacsh Mass media / Research / Methodology fast Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Massenmedien (DE-588)4037877-9 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Communicatiewetenschap Onderzoeksmethoden SOCIAL SCIENCE / Media Studies Mass media / Research / Methodology Massenmedien Mass media Research Methodology Medienforschung Forschungsmethode |
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